Rhetorical Analysis

 Rhetorical Analysis Essay


The Electrolux Cleaner

The use of fabulous women is definitely not a new idea in advertising. Girls are subjects of advertisements in areas such as makeup, weight loss, and specifically washing products, such as The Electrolux. The Electrolux is a bagless and automatic cleaner that provides deep cleaning and makes cleaning easier and easy compared to various other machines. The advertiser with the Electrolux Cleanser knows how convenient the cleaner is and effectively uses females along with several different approaches as a advertising focus in order to capture the interest of household owners. The application of pathos is among the effective techniques that the marketer uses in the advertisement. Pathos are used to impact the audience thoughts and are likely one of the most influential content in the advertisement. The marketer uses statements including, " Simply no Dust Carrier, No Paper Bag, Nothing to Take Out, and No Dirt To Handle Ever. ” Just to consider not having to face the pain of buying and changing luggage will cause the actual consumer to obtain feelings of excitement and delight. Not only does the advertisement use text as passione to charm to the potential consumer's emotions, but the ad contains images and color as well. From this particular advertising campaign, there are two beautiful women at the top of the ad which have been talking to the other person. The women happen to be showing cosmetic expressions that reflect the data they are discussing is very telling and interesting. The advertiser also uses

THE ELECTROLUX CLEAN 2 daring text, the colour red, and also underlines " never” to get the most important characteristic of the cleanser across for the consumer. Along with passione, the marketer...

References: The Electrolux. (n. d. ) " Recovered from


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