Item Analysis Report

 Product Analysis Report Essay

Professional Summary

Chinta Ria is known as a casual excellent dining restaurant, located in Cockle Bay River Darling Harbor which is one of the strategic travel and leisure destinations in Sydney. The key purpose of this system analysis record is to give product development technique in order to remain in the competitive environment. This report is going to firstly focus on the background of the restaurant; this discusses the general Chinta Ria's product mix which incorporate its support, the brand, merchandise item, and package. Subsequently, the principles of consumer experience will be their requirement, perception, pleasure, and worth will be talked about next. Additionally, the examination of direct and indirect competitor analysis is going to end this report. Mamak is considered while the direct competitor since it is one of the most renowned Malaysian restaurants in the town and Seacoast as Chinta Ria indirect competitor because it is located just beside Chinta Ria. Finally, SWOT and PESTLE research of Chinta Ria are provided in the last part of this kind of report, advice and suggestion are also presented to Chinta Ria to remain competitive in the future.   Background

Chinta Ria is actually a casual great dining restaurant, they provide modern Oriental Malaysian food. This Malaysian temple motif restaurant is located in Cockle These types of Wharf Beloved Harbour. The positioning suits together with the restaurant strategy because Cockle Bay Wharf is the proper place where persons usually search for food. This restaurant is located in a very ideal place, this place is a must go to for tourists and it is between many business office buildings. Additionally, the type of deal they have can be 90% eat in and 10% take away. A temple-like decor which has a statue of massive Buddha and live atmosphere of Chinta Ria usually leave a memorable experience to consumers. Chinta Ria's target market involve both local and worldwide tourists and business people in the surrounding office building. The majority of the buyers going to Chinta Ria is determined by lunch and...

References: Chinta Ria serenidad of love, Our Menu, looked at 21 September 2010,.

Seacoast Restaurant, P? LINJE MED CARTE MENU, viewed 18 August 2010,.

Crompton, JL 1997, Purposes of tourists attending event events, Elsevier Science, Canada.

Gorodesky, 3rd there’s r, Carron At the, Restaurant Marketing: Strategic Positioning of a Restaurant – Costs, viewed seventeen August 2010,.

Haemon. Um 2008, Handbook of Food Marketing Administration, Butterworth Heinemann, United States.

Hsu, C, Killion, L, Darkish, G, Gross, MJ, & Huang, H 2008, Travel Marketing: An Asia-Pacific Point of view, 1st edn, John Wiley & Daughters, Queensland.

Hutchens, SP 1998, The Advertising Mix and Product, viewed 15 Aug 2010,.

Lundberg, DE 2001, The Restaurant: From Concept to Procedure, John Wiley & Kids, Canada.

Mamak Restaurant, Menu, viewed 20 August 2010,.

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