Body Shop

 Body Store Essay

International Journal of Retail & Distribution Managing

Emerald Document: The Body Store and the part of style in selling branding Tony Kent, Dominic Stone

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To cite this kind of document: Tony adamowicz Kent, Dominic Stone, (2007), " The entire body Shop and the role of design in retail branding", International Journal of Selling & Circulation Management, Vol. 35 Iss: 7 pp. 531 - 543 Long lasting link to this kind of document:

http://dx.doi.org/10.1108/09590550710755912

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Tony Kent, Dominic Rock, (2007), " The Body Shop and the role of design and style in full branding", International Journal of Retail & Distribution Supervision, Vol. thirty five Iss: 7 pp. 531 - 543

http://dx.doi.org/10.1108/09590550710755912

Tony Kent, Dominic Stone, (2007), " The entire body Shop as well as the role of design in retail branding", International Log of Retail & Distribution Management, Volume. 35 Iss: 7 pp. 531 -- 543

http://dx.doi.org/10.1108/09590550710755912

Tony Kent, Dominic Stone, (2007), " The Body Store and the role of style in retail branding", Foreign Journal of Retail & Distribution Managing, Vol. 35 Iss: several pp. 531 - 543

http://dx.doi.org/10.1108/09590550710755912

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The entire body Shop plus the role of

design in retail personalisation

Role of design in

retail personalisation

Tony Kent and Dominic Stone

The college of Innovative Enterprise, London College of Communication, University of the Artistry London, Greater london, UK

531

Abstract

Purpose – To demonstrate how a company's retail store design relates to their brand and it is influenced simply by, and plays a part in, its corporate values.

Design/methodology/approach – The situation study briefly summarises the significance of corporate beliefs, branding and design in the retail industry, and subsequently explores Your body Shop's application of these elements to its organization. The case research is contextualised by The Human body Shop's retail environment forming a particularly important communication channel for the organization. Findings – The Body Store has in several ways been the victim of its own accomplishment. Being a unique proposition, and having effectively created its own retail category, it has appeared slow to evolve its brand personality. The strong association involving the company and its campaigning president, increasing competition and changing consumer perceptions, have been significant factors inside the company's fight to re-align and update its company.

Research limitations/implications – The situation study largely draws on second sources. Yet , it is up to date by among the authors'...

Details: Tony Kent, Dominic Stone, (2007), " The Body Store and the role of design in price tag branding", Foreign Journal of Retail &

Distribution Supervision, Vol

http://dx.doi.org/10.1108/09590550710755912

Tony Kent, Dominic Stone, (2007), " The Body Shop and the position of design and style in full branding", Worldwide Journal of Retail &

Tony Kent, Dominic Natural stone, (2007), " The Body Store and the function of style in selling branding", Worldwide Journal of Retail &

Distribution Administration, Vol

plus the company expanded to achieve a global network of over two, 000 outlets (Laroche

ain al., 2001)

(Superbrands, 2005), listed by Interbrand as twenty eight in a global brand league table in 1997,

and voted the other most dependable brand in the united kingdom by the Consumers Association in

1999 (The Body Store, 1999).

Volume. 35 No . 7, 2007

pp

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