Goodyear Case Writeup

 Goodyear Case Writeup Essay

P's in marketing Combine

Products: Goodyear produces wheels for nearly all types of vehicles which includes passenger vehicles, light pick up truck tires and highway pickup truck tires. There are currently 31 different types of traveler car four tires ranging in price, tread put on index's, traction force and temperature grades that Goodyear has to offer.

Selling price: Retail four tires for voyager vehicles vary from $125 to $175.

Place: Goodyear distributes usana products to some 8000 locations in the usa, and some 25, 000 locations worldwide which include Asia, The european union and Latin America. Goodyear operates forty-four tire crops in twenty-eight countries.

Promotion: Goodyear is one of the leading national advertisers in the United States. Goodyear continues to keep a high account in auto racing to keep it's visible in upper end goods. Goodyear is well known for its blimps often seen over popular events. Network TV is normally used for promotional initiatives to bring in new products and pull consumers to retail outlets. TV financial constraints for Goodyear commonly leaped from $10 million to $30 mil and budgets for cooperatives with traders were coming from $20 , 000, 000 to $22.99 million. Produce media was also applied extensively pertaining to promotional advantages. ( Discover Exhibit. 1 )


Core Skills - Goodyears core competencies are it is relationships with Original Equipment potential buyers such as GMC, Ford and Chrysler and its leading market shares in passenger car tires, light truck wheels and highway truck four tires in the US.

Special Competence - Goodyears unique competencies is definitely the strong brand which Goodyear stands for. Goodyear has a number of tread styles, tread sizes, tread durabilities. performance capacities, and cost levels for all types of customers needing tires in the industry. Up to Michelin obtained the Uniroyal Goodrich Tire Company in 1990, Goodyear was recognized as the earth leader in tire creation.

Porters 5 Forces Model:

Dealer Power: In the tire industry supplier electricity is...

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