Case Study: BOSU Balance Trainer - The particular presenting group needs to post the answers to the following questions, (individually, but you can use the same record –other than the team evaluation). The rest of the school should be ready to participate in the discussion/presentation. 1 ) Review the guidelines of competitive advantage in Figure 3-12. Which types of competitive advantage has BOSU accustomed to defeat copycat products?

2 . What role did information devices play within your answer to question 1?

3. What additional information systems could Fitness Quest develop to create boundaries to entry to the competition and to lock in customers?

some. In 2005, Fitness Search had alliances with instructors and their competition had complicite with main retailers. Thus, both businesses were competing on the basis of their alliances. How come do you think Fitness Quest won this competition? To what extent did all their success leveraging relationships with trainers be based upon information devices? On elements?

5. The case will not state all of the uses that Fitness Issue makes of its trainer database. List five applications of that trainer database that would increase Health Quest's competitive position.

6. Describe major differences involving the BOSU product and the IndoRow product. Consider product make use of, product cost, customer resistance, competition, competitive threats, and also other factors linked to market popularity.

7. Describe information devices that FitnessQuest could use to excercise its method for bringing IndoRow to market. Consider the elements you determined in your reply to question six in your response.

Understanding the product or services competitive advantage on the market helps established you in addition to the rest. BOSU has a good competitive benefit. In order for BOSU to beat copycat items it has effectively used the principles of item enhancement, client lock-in, increasing entry limitations, and has established alliances.

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