A report on the Affect of Exterior Factors in Purchasing Decision of Property”

 A Study on the Influence of External Elements in Getting Decision of Property Dissertation

A STUDY ON THE INFLUENCE OF EXTERNAL ELEMENTS IN GETTING DECISION OF PROPERTY”

TASK REPORT

POSTED TO THE

UNIVERSITY OR COLLEGE OF MADRAS

IN INCOMPLETE FULLFILLMENT WITH THE MASTERS LEVEL IN BUSINESS ADMINISTRATION

SUBMITTED SIMPLY BY

JAYASHREE. Meters

(Register number MA81042)

UNDER THE GUIDANCE OF

Mrs. Pallavi, MPM(PhD)

[pic]

MEENKASHI SUNDARARAJAN SCHOOL OF MANAGEMENT

[Formerly generally known as Indian Start of Architectural Technology] KODAMBAKKAM

CHENNAI-24

JULY

2009

ACKNOWLEDGEMENT

My floral tributes to the almighty who have been the initiating and guiding lumination in all my endeavors. It truly is my enjoyment to say thanks to my faculty guide Mrs. Pallavi, on her motivation, advice and support. I am highly delinquent to her efforts and direction at each and every stage of the project. I would like to say thanks to our HOD, Mr. Saiju. M. David for offering us the opportunity and support for the successful completing the task. I would love to appreciate our Overseer, Mr. Versus. S. Vikram, Meenakshi Sundararajan School of Management for giving us the opportunity and support for the effective completion of the project. I would really prefer to convey my own heartfelt due to Mr. Gopalakrishnan, Manager- Recruiting in Shriram properties, for achieveing allowed me to do the project within their esteemed corporation and for their particular constant support. I are beholden to my parents, close friends and all the respondents for valuable contribution that were the sources of inspiration and durability for completion of this project work.

QUALIFICATION

It is hereby authorized that this feuille was designed and executed by simply Miss. Jayashree. M, in partial happiness of requirement of the award of the level of Masters running a business Administration, School Of Madras. This feuille in the initial work with the said candidate carried out exclusively for the above-mentioned purpose.

Dr . Versus. S. Vikram Prof. Mrs. Pallavi Representative Research Information

Place: Chennai

Date:

DECLARATION

I hereby that the project work entitled " Research on the effect of exterior factors in purchasing decisions” submitted towards the university of madras in partial fulfillment of the requirement for the award of the Degree of Masters in Business Administration is actually a record of original study Sundararajan College of Supervision, and that they have not produced the basis of any Degree/ Diploma/ Associate ship/ or perhaps other title to any applicant of any university.

JAYASHREE. M

MA81042

CONTENTS

|CHAPTER |TITLE |PAGE NO | | |ACKNOWLEDGEMENTS |i | | |LIST OF FURNITURE |ii | | |LIST OF NUMBERS |iii | |I |1. 1 |INTRODUCTION |1 | | |1. 2 |OBJECTIVES OF THE EXAMINE |10 | | |1. 3 |STATEMENT OF THE PROBLEM |10 | | |1. 4 |SCOPE OF THE RESEARCH |10 | | |1. 5 |LIMITATIONS OF THE RESEARCH |10 | |II |REVIEW OF...

Bibliography: 1 . Kotler Philip, " Marketing Management”, Singapore, Pearson education syndication pte. ltd, 2003.

installment payments on your Kothari. C. R, " Research Methodology”, New Delhi, Wishwa Prakashan publication (p) ltd, the year 2003.

3. Sumathi. S and Saravanavel, ” Marketing Analysis and Consumer Behavior”, New Delhi, Vikas publishing home pvt limited, 2003.

four. Jananee. G, " A Study on Factors contributing to purchasers purchasing decision”, MSSM, 3 years ago.

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